In 2008, Hilton Anatole, the largest hotel in terms of meeting space of the Hilton Worldwide brand, hired FMPR initially to promote the grand opening of V Spa, its luxury spa oasis. In 2009, it increased FMPR’s responsibility to manage the public relations campaign of Nana, a high-end, award-winning restaurant located on the 27th floor of the hotel. At the end of 2009, the hotel requested FMPR’s expertise once again. It was completing the final phase of a five-year, $125 million renovation in 4th Quarter 2010. The $20 million final phase was a complete floor-to-ceiling “Transformation” including two new restaurants, completely redesigned public space, new entryway plus the commissioned kinetic sculpture, “Nebula,” created by internationally-acclaimed artist Reuben Margolin.
Hilton Anatole wanted to redefine the hotel as a high-end destination and meetings hotel and position the hotel as a new, iconic place for both leisure and business travelers. The Hilton Anatole will emerge from the economic downturn as an industry leader.
FMPR developed various story angles to gain coverage among multiple target markets including art, restaurant/dining, business, architecture and travel. We created a “wow” Transformation Unveiling party inviting over 2,000 revenue-generating guests, such as wedding and event planners, Hilton Anatole’s client list, HiltonHonors VIP members, DCVB, media, Crow Holdings (hotel owners), and executives from sibling companies. FMPR also helped manage and/or work closely with other partnering publicists including Dallas Convention and Visitors Bureau (DCVB), EDG Interiors + Architecture, Acropolis (social media/trade), and Hilton Worldwide Regional VP.
The results were enormous:
- • Close to 100 press mentions over a course of eight months
- • Nurtured DCVB relationship and revitalized FAM tours and media relations participation
- • Created a buzz among numerous event planners, producers, media and locals
- Lodging Hospitality
- Esquire Magazine
- Huffington Post
- Dallas Morning News
- Dallas Morning News
- Dallas Observer
- The Dallas Diva
- Dallas Food Nerd
- D Magazine Shop Talk
N9NE Group hired FMPR at the onslaught of Ghostbar’s grand opening in Dallas, a huge event which also included the opening of the W Hotel and the inauguration of Victory Park. With a huge buzz already, FMPR’s challenge was controlling the local media’s expectations and gaining continuous media exposure long-term. One year later, N9NE Group also launched N9NE Steakhouse and Nove Italiano in Victory Park. Over the course of two years, N9NE Group and its three entities received over 500 feature stories in print, television, radio and internet managed by FMPR. Highlights include coverage on the BBC and CNN, Travel + Leisure, nine mentions in People Magazine, five-page spread in Market Watch, cover story in Dallas Morning News, eight cover stories in QuickDFW, and numerous mentions in Us Weekly, E Online, PerezHilton.com and Life & Style.
- People Magazine
- Travel & Leisure
- Perez Hilton
- Hotel Executive
- PaperCity Magazine
- Modern Luxury
- Dallas Morning News
There are some clients that are just so amazing and the story so press worthy that the media has a snowball effect. Such is the case with “rockstar” entertainment insurance broker James Chippendale. James is the President of CSI Entertainment Insurance (now Doodson Entertainment Insurance) and Co-Founder of Love Hope Strength Foundation, a rock n’ roll charity that supports cancer centers worldwide. The foundation had already hired a national publicist to gain international coverage about their extreme fundraising concerts on top of the Empire State Building, Mount Everest Base Camp, and Machu Picchu, but James hired FMPR to assist in local exposure about his business and the foundation.
In less than a year, FMPR captured feature stories (not just mentions or a column) in New York Times, D CEO, TRIBEZA, Modern Luxury, Dallas Morning News (Business and Health sections), People Newspapers, Turtle Creek News, FOX 4 Good Day, and two medical magazines. He also received a four-page profile in American Way magazine.
FMPR attained a position for James to host his own weekly television segment on NBC, called “Last Call with James Chippendale,” which was Emmy-nominated, and he also became the subject of a huge multi-million dollar marketing campaign in the DFW Metroplex for Baylor Hospital including online, billboard and print advertisements and television commercials. Quickly following the publication of his New York Times spread, he was approached by Susan Brecker, wife of jazz musician Michael Brecker, to co-produce a documentary, More to Live For, about bone marrow transplants which has since received international acclaim and recognition. FMPR assisted in the Dallas premier of the documentary.
DALLAS SYMPHONY ORCHESTRA AT&T GALA
The annual DSO AT&T Gala, FMPR’s client for five years, is one of the most prestigious and anticipated events in Dallas and the organization’s largest fundraiser. The 2008 DSO AT&T Opening Gala was unique to past years for several reasons:
- • The featured artist was the DSO’s new Music Director Jaap van Zweden rather than a guest performer such as Diana Krall, Yo-Yo Ma and Joshua Bell. The DSO brilliantly marketed the event as Maestro van Zweden’s final public performance on violin.
- • It was hosted by a committee of eight rather than a host couple.
- • It was celebrated on a Wednesday night rather than a weekend.
- • More affordable concert-only tickets were not available this year; only full gala tickets starting at $1,000 each.
In lieu of the declining economy, the local media greatly supported the DSO with over 30 press mentions and features. Coverage included features of the host committee chairs in People Newspapers, Turtle Creek News and an interview on WRR 101.1 fm. ABC 8 Good Morning Texas aired a segment on “Gala Fashion” highlighting the DSO AT&T Gala and the event made the cover of Dallas Morning News twice in addition to stories in the Business, Society and Guidelive sections – all in the same Sunday edition.
2011 Press Coverage Highlights